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Creating A Buyer Persona

Creating A Buyer Persona

A buyer persona is a make belief representation of your ideal customer based on data and research. They help  focus  time on high-potential prospects, direct product development to meet target customer needs, and coordinate all work within the organization (from marketing to sales to service). A deep understanding of your buyer personas is essential to driving content creation, product development,…

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Why can’t Startups take Advantage of Available Resources?

Why can’t Startups take Advantage of Available Resources?

One of the most common problems among startups is that they cannot use all of their available resources. Most entrepreneurs don’t even know about their skills in their toolset to take advantage of them in a startup environment. The first thing that often comes to mind when people hear ‘resources’ is the financial capabilities and physical requirements a project needs.…

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How to Find a Right Co-Founder?

How to Find a Right Co-Founder?

Successful startups depend on many factors such as market needs, financing, viable business models and marketing. However, finding the right team, especially the right co-founders or co-founders, is an important first step. Of failed startups, 23% said the lack of the right team was the cause of their failure. Having two founders on a team rather than just one greatly…

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