A buyer persona is a make belief representation of your ideal customer based on data and research. They help focus time on high-potential prospects, direct product development to meet target customer needs, and coordinate all work within the organization (from marketing to sales to service). A deep understanding of your buyer personas is essential to driving content creation, product development,…
Starting a business is an exciting and challenging endeavor. Whether you are a first-time entrepreneur or a seasoned veteran, there is always something new to learn. Fortunately, there are many great books that can help you navigate the world of startups and achieve success. Here are the top 5 startup books that every founder must read, and why. The Lean…
Startups in 2019 have a staggering 90% failure rate, about 21.5% fail within the first year, and 30% after just two years. Surviving post the 3rd year is the ultimate litmus of survival. There are many reasons why startups fail to grow, and many of these concern what the entrepreneur may lack. Whether it’s the industry know-how, the right marketing…
Books are an essential part of our lives. They entertain, educate, inspire and broaden our perspectives. Over the years, we collect a large number of books, but there are some that stand the test of time and become lifelong treasures. Here are the top 5 books that you should keep on your bookshelf for as long as you live, and…
Successful startups depend on many factors such as market needs, financing, viable business models and marketing. However, finding the right team, especially the right co-founders or co-founders, is an important first step. Of failed startups, 23% said the lack of the right team was the cause of their failure. Having two founders on a team rather than just one greatly…