404 - 999 Canada Place, Vancouver, BC V6C 3T4

Education

Creating A Buyer Persona

Creating A Buyer Persona

A buyer persona is a make belief representation of your ideal customer based on data and research. They help  focus  time on high-potential prospects, direct product development to meet target customer needs, and coordinate all work within the organization (from marketing to sales to service). A deep understanding of your buyer personas is essential to driving content creation, product development,…

Read more

How to Find a Right Co-Founder?

How to Find a Right Co-Founder?

Successful startups depend on many factors such as market needs, financing, viable business models and marketing. However, finding the right team, especially the right co-founders or co-founders, is an important first step. Of failed startups, 23% said the lack of the right team was the cause of their failure. Having two founders on a team rather than just one greatly…

Read more