In September 2019, Shopify, the Canadian e-commerce giant, announced that it was acquiring 6 River Systems, a Boston-based robotics startup. The acquisition, which was valued at $450 million, marked Shopify’s largest acquisition to date and highlighted the company’s commitment to building a more efficient and streamlined fulfillment network for its merchants. In this blog post, we’ll explore the background of…
A buyer persona is a make belief representation of your ideal customer based on data and research. They help focus time on high-potential prospects, direct product development to meet target customer needs, and coordinate all work within the organization (from marketing to sales to service). A deep understanding of your buyer personas is essential to driving content creation, product development,…
Starting a business is an exciting and challenging endeavor. Whether you are a first-time entrepreneur or a seasoned veteran, there is always something new to learn. Fortunately, there are many great books that can help you navigate the world of startups and achieve success. Here are the top 5 startup books that every founder must read, and why. The Lean…
MaRS Discovery District is a leading innovation hub in Canada that supports entrepreneurs and startups in the development of new technologies and solutions. In recent years, MaRS has undergone a major expansion, which has allowed the organization to better serve the needs of the Canadian startup ecosystem. In this blog post, we’ll explore the background of MaRS Discovery District’s expansion,…
Startups in 2019 have a staggering 90% failure rate, about 21.5% fail within the first year, and 30% after just two years. Surviving post the 3rd year is the ultimate litmus of survival. There are many reasons why startups fail to grow, and many of these concern what the entrepreneur may lack. Whether it’s the industry know-how, the right marketing…
Over the past few years, Canada has seen an influx of tech giants establishing a presence in the country. Companies like Amazon, Microsoft, Google, and Facebook have opened offices and invested in the Canadian tech scene. In this blog post, we’ll explore the background of the arrival of tech giants in Canada, the current changes resulting from their presence, and…