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Shopify’s Acquisition of 6 River Systems

Shopify’s Acquisition of 6 River Systems

In September 2019, Shopify, the Canadian e-commerce giant, announced that it was acquiring 6 River Systems, a Boston-based robotics startup. The acquisition, which was valued at $450 million, marked Shopify’s largest acquisition to date and highlighted the company’s commitment to building a more efficient and streamlined fulfillment network for its merchants. In this blog post, we’ll explore the background of…

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Creating A Buyer Persona

Creating A Buyer Persona

A buyer persona is a make belief representation of your ideal customer based on data and research. They help  focus  time on high-potential prospects, direct product development to meet target customer needs, and coordinate all work within the organization (from marketing to sales to service). A deep understanding of your buyer personas is essential to driving content creation, product development,…

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MaRS Discovery District’s Expansion

MaRS Discovery District’s Expansion

MaRS Discovery District is a leading innovation hub in Canada that supports entrepreneurs and startups in the development of new technologies and solutions. In recent years, MaRS has undergone a major expansion, which has allowed the organization to better serve the needs of the Canadian startup ecosystem. In this blog post, we’ll explore the background of MaRS Discovery District’s expansion,…

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Arrival of Tech Giants in Canada

Arrival of Tech Giants in Canada

Over the past few years, Canada has seen an influx of tech giants establishing a presence in the country. Companies like Amazon, Microsoft, Google, and Facebook have opened offices and invested in the Canadian tech scene. In this blog post, we’ll explore the background of the arrival of tech giants in Canada, the current changes resulting from their presence, and…

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